+40%
Foot traffic increase
Use Case
Flagship Store Experience for a Standalone Boutique
Digital experience for a standalone fashion boutique — bringing brand storytelling and interactive product discovery into a physical space.
Client
Aurora Boutique
Industry
Fashion Retail
Location
Kelapa Gading, Jakarta Utara
Year
2024
The Challenge
The Problem
As a homegrown brand, Aurora needed to deliver a digital-first in-store experience to compete with international brands — without losing the intimacy of a standalone boutique.
Our Approach
What We Built
We built a layered visual system: a 4K display at the entrance for brand storytelling, two interactive lookbook stations near the fitting area, and zoned ambient audio that shifts mood between the front entry and the fitting lounge.
Explore Retail Solutions- 4K LED display at entrance (4m × 2m)
- Two interactive product lookbook stations
- Zoned ambient audio (entry & fitting lounge)
- Touch-optimized digital signage
- Content management system for in-house staff
The Outcome
Measurable Impact
2× longer
Avg. dwell time
+25%
Repeat visit rate
“Customer sekarang jadiin store kita destinasi, bukan cuma tempat belanja. Yang menarik, MVS tidak overkill — solusinya pas dengan ukuran boutique kami.”
Sherina Wiyono
Brand Manager, Aurora Boutique
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