1.2M
Monthly impressions
Use Case
Digital Billboard Integration for Property Launching
High-impact outdoor LED installation along a major road for new cluster launching — visibility 24/7 with weatherproof construction.
Client
Sinar Mahogani Properti
Industry
Property Developer
Location
BSD City, Tangerang
Year
2024
The Challenge
The Problem
Launching a new residential cluster required strong, sustained visibility from one of BSD's main roads. Print media was too slow to update and had limited dwell time. The display had to perform under direct sun and tropical rain.
Our Approach
What We Built
We installed a 50m² P10 outdoor LED with IP65 weather-resistant casing on a custom-engineered mounting structure. The CMS allows the marketing team to schedule different content blocks — morning commute, weekend traffic, evening — without involving a vendor.
Explore Advertising Solutions- Outdoor LED display (50m², P10 pixel pitch)
- IP65 weather-resistant casing
- Cloud-based content management system
- Custom mounting structure (engineered & certified)
- Auto brightness adjustment for daylight & night
The Outcome
Measurable Impact
+60%
Lead generation lift
4 months
Payback period
“ROI billboard tercapai dalam 4 bulan. Sekarang kita pakai untuk semua launching cluster baru. CMS-nya juga marketing tim bisa pakai sendiri.”
Diana Suherman
Marketing Head, Sinar Mahogani Properti
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